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    October 07

    Enterprise mobility benefits - INQ7.net

     

    TECHFILES
    Enterprise mobility benefits

    By Don Herana
    INQ7.net
    Last updated 08:24pm (Mla time) 10/04/2006

    THERE is no doubt that through every IT revolution there’s this one defining technology that has changed the way we work, learn and communicate. As we progressed through the ages, businesses have evolved with each of these technologies. For instance, if we look at what IT revolutionary stage we are in this decade, we can say that it is the age of enterprise mobility.

    Enterprise Mobility

    The signs are obvious: Information is what makes modern companies run. And as workers become more mobile, companies must provide information to those workers on-the-go and vice versa for better collaboration. Mobile data devices such as light weight notebooks, smart cell phone devices with data capability, Personal Digital Assistant, Enterprise Digital Assistants (EDA) - a device more durable than a PDA with added functionalities, and “ruggedized” special purpose portable devices for use by field personnel or for use in manufacturing plants, warehouses, field transport and logistics, etc.

    Most associates have several ways of obtaining the information they need. Access to back-end systems -- such as CRM, ERP, financial reports, and databases -- is critical and most associates today rely on an interrelationship with fellow associates or systems within the organization to provide them with the needed information. This is where enterprise mobility using mobile computing sets in.

    Enterprise mobility is having the ability to capture and deliver information at the point of activity securely and accurately. Enterprise mobility is more than pushing information from one place to another. It is the bi-directional flow of information that sets it apart from a simple activity such as looking up the latest news on your phone. It is the transfer of mission-critical information that enables you to have access to the information you need, when you need it.

    Enterprise mobility solutions have become easier to implement and manage. More often, these are being implemented across vertical industries like manufacturing, warehousing, wholesale distribution, transport and logistics, retail, healthcare, among others. Even horizontal industries can reap the benefits of enterprise mobility through sales force automation, direct sales delivery automation, field force automation and asset inventory management.

    Enterprise mobility is important because no matter what industry you are in, having mission-critical information available when and where you need it increases productivity and creates competitive advantage. Better decisions can be made more efficiently because the information you need is at your fingertips, not at the office, in the data center or constrained by wired networks. Information has virtually no use when locked within supply chains or lags behind real time. Enterprise mobility creates a closed loop of information.

    Business benefits of mobile computing

    Enabling or enhancing an organization’s mobile workforce can have a major beneficial impact. Companies must create a strategy for the short and long term of implementing next generation mobile technologies in order to substantially increase the productivity and operational efficiency of their associates and ultimately, the organizations effectiveness.

    Mobile computing is streamlining processes through automation that will minimize or even eliminate errors experienced on manual processes. Other benefits include faster decision making through real time information visibility, better customer service and support that will lead to customer satisfaction, increased competitiveness, improved asset utilization and the elimination of information delays inherent in a manual approach. Ultimately, for companies, the business benefits of mobile computing are the things that matter most: increased sales, increased profitability, and reduced costs.

    Ideally, mobile business processes enable end users to access multiple business operation systems, like ERP, Supply Chain, Financials, Document Management and others. The result for the end-user is the ability to transact the right information at the point-of work.

    Achieving the benefits of enterprise mobility is not easy. As you move up the curve from a fixed device, to a portable device and onto a mobile device the business benefit goes through the roof, but the application demands also increase. More factors are introduced that require technical integration because mobile applications behave differently than those on a fixed network.

    Mobile computing components

    Mobile computing solutions consist of three main components:

    1) Mobile computing devices with barcode scanning capability and image capture, data entry options such as keypad and touchpad, form factors such as gun type (for scan intensive usage) or handheld devices, ruggedized or durable devices that can withstand multiple drops on a concrete or carpeted floor.

    Companies must assess what devices are best fit for various classes of users based on job function, information requirements, collaboration needs, connectivity options, security, etc. Companies should also review the needs based on durability factors necessary for devices and peripherals (fully rugged, splash proof, enterprise durable, consumer grade). Companies must insure some level of flexibility and choice in deploying devices to the mobile workforce.

    2) Application software with a choice of mobile computing operating systems. Enterprise mobility cannot be delivered with only point products. Applications built around a mobile business process are completely different from that of a traditional business process and as the move is made towards a truly mobile process the applications must change. Many companies that say they offer mobile solutions simply offer a mobile version of their current back-end applications, which in turn may serve as a temporary solution, providing the information that you could access on your PC. This is only providing limited function to the end user and is not achieving enterprise mobility.

    3) Wireless communication infrastructure (WiFi, GPRS, Bluetooth). This will enable real-time communications via mobile computers between the associate in the field and employees and systems inside and outside the four walls of the company.

    Enabling enterprise mobility within the organization

    Indeed, the flood of information can drive an organization either into high costs or increased efficiency. Immediate information availability could help improve customer service levels to form the foundation for your company’s future growth.

    Enabling a mobile workforce within the organization will equate to providing technology solutions that will address the major business issues that most companies need to address. Organizations that fail to stay abreast will find themselves falling behind in increasingly competitive markets.

    E-mail the author at dherana@gmail.com

    Source: Enterprise mobility benefits - INQ7.net

    October 01

    BusinessWorld: I.T. Matters - News

     

    Telecom companies moving to change revenue-sharing scheme

    Telecommunications firms are starting to become generous to their partner content providers, moving away from the traditional 70%-30% sharing scheme, tagged as the lowest sharing in the world for content providers.

    Now, companies such as Ayala-led Globe Telecom, Inc. are starting to give away as much as 60% share in revenues. Rival Smart Communications, Inc. has also started changing its revenue-sharing scheme when it signed a three-year, exclusive deal with leading sports and entertainment firm IMG for high-speed mobile and Internet content.

    IMG has provided Smart third-generation or 3G international and local sports content, ranging from news clips, interviews of sports celebrities, instructional tips and live video streaming of sports events.

    But content providers offering short messaging service (SMS) -- which accounts for the bulk of the 300-strong mobile content developers in the country -- do not stand to benefit unless they shift to producing "rich, compelling and original" multimedia content.

    Officials from two SMS-based content providers said their revenue-sharing deal with telecom companies remain the same.

    Mario Domingo, consultant head for service creation division at Globe, told BusinessWorld in a recent interview that Globe started to tweak their five-year-old revenue-sharing scheme only this year.

    "We have 50%-50% and in some cases 40%-60%, in favor of the content provider. Whenever we identify the content to be really compelling, meaning it’s proprietary, it’s a differentiator, we are going to charge less for that," Mr. Domingo said.

    He said mobile content from Sa Piling Mo, a television drama series produced by ABS-CBN Broadcasting Corp. is getting about half of the revenues per content.

    "For example, Sa Piling Mo is produced, directed and designed by ABS-CBN so any content emanating from that, we will be happy to get only half of it, and they get half of it," Mr. Domingo said.

    He added that any content which could pass as "plug and play", meaning needing minimal or no added work at all from telecom companies, would be given a bigger share.

    "And if I could remove my part of the work and my partner could do that part of the work, I will be happy to share more. In the early days, what happened was we still need to do a lot of technical work," Mr. Domingo said.

    G-LIVE

    Late last week, Globe launched the latest in its set of premium content. The company released about a million subscriber identification module (SIM) cards which are capable of receiving unlimited information for free under its latest offer called G-Live.

    Globe said the Philippines is the third country in Asia to carry the service, after China and Thailand.

    G-Live provides a subscriber free snapshots or headlines of the news for free. But if the subscriber wishes to download the full news of any other content available, he will be advised of the charges before he actually downloads.

    Globe said this is purely optional and permission-based and the subscriber is guided by the G-Live interface every step of the way.

    "Anything that appears on G-Live is free. This is not the same as text broadcast, this is not spam," Globe head for consumer business group Ferdinand M. dela Cruz said.

    The frequency of the message varies, depending on the profile of the subscriber. It could be news in the morning and entertainment updates in the afternoon.

    Messages are only sent out from 7 a.m. to 9 p.m.

    Mr. dela Cruz said subscribers don’t have to worry about being interrupted or getting out of touch, as G-Live works quietly in the background.

    Incoming news headlines and updates are non-disruptive as they do not emit light or sound. Further, the information is not directed to the phone’s inbox, hence does not take up memory space. Plus, no matter how frequent the messages come, the battery life of the mobile phone is not affected.

    The service could also be customized to suit the requirement of a specific area. In Thailand, the service was used to warn subscribers of one network of an impending tsunami.

    For news content, Globe has partnered with both ABS-CBN Broadcasting Corp. and GMA Network, Inc.

    But Globe is currently in talks with various content providers.

    Existing Globe subscribers can download the G-Live service, but only for Symbian-capable phones such as the N6600 and N70.

    Source: BusinessWorld: I.T. Matters - News